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Hershey picks Craft to lead earned media and influencer business | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Christopher Lombardo

Hershey Canada has named Craft PR its earned media and influencer agency of record. Craft will support the full roster of the confectionary company’s brands, which include Reese’s, Twizzlers, Skor, Jolly Rancher and its flagship, eponymous brand, Hershey chocolate.

http://strategyonline.ca/2023/08/11/hershey-picks-craft-to-lead-earned-media-and-influencer-business/
 

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